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Old 10-09-2015, 10:21 AM   Nav to Top 
JonnyR512
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Default News Release: New sales product online

Spectra enables Brake Safe, Arrow Logger on-line orders

2015-10-08 12:00 MT - News Release

Mr. Michael Faye reports

SPECTRA INC. INTRODUCES E-COMMERCE TO WEBSITE

Spectra Inc.'s subsidiary, Spectra Products Inc., has included e-commerce capability on its website.

The company's website strategy is to focus on the Brake Safe and Arrow Logger products, and attract hundreds of thousands of owner/operators throughout North America by providing a one-stop shopping opportunity for these products. The product presentation format has been updated to provide easy navigation and concise product information supported by video material. A highly visual ordering system has been designed to simplify both product selection and the payment/checkout process.

"We have introduced Brake Safe in a new, universal format that will outfit all air-brake-equipped vehicles and equipment," stated Michael Faye, Spectra Products president. "The current 10-part numbers available through our distribution network have been reduced to three numbers when ordering from the website. This simplification eliminates confusion and reluctance to purchase products while visiting the website, and our pricing includes shipping and handling to anywhere in the United States or Canada, so owner/operators know their final cost when ordering the Brake Safe kits."

E-commerce customers can purchase both Brake Safe and the new Arrow Logger separately or in a new, combined kit format. The introduction of on-line purchasing supports the company's strategy to grow its product sales in the United States. Other products will be offered for sale through the website, as the revamping of product layouts and product information continues.

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