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Amazon Deepens Focus on Kids with the Launch of Fire 7 Kids


Amazon AMZN is leaving no stone unturned to bolster its presence in the world of tablets for kids. It has unveiled Fire 7 Kids Edition, a cutting-edge tablet for children with the one-year subscription to Amazon Free Time Unlimited.

Notably, this subscription service will provide access to a huge collection of more than 20K entertaining books, videos, Audible books, educational apps and games along with over 2K title in Spanish.

Further, the new tablet which contains storage capacity of 16 GB with the option of storage expansion up to up to 512 GB comes with age filters which allow parents to adjust the content according to their child’s age.

This bodes well for the growing concerns of the parents regarding the content their kids are watching and reading. Moreover, parents will be able to customize the settings of the device for daily purpose so that their children complete their educational activities first and then they access to the entertainment contents.

Along with this there are many other specific settings which serve the interests of both children and parents. All these are likely to aid the adoption rate of the new tablet.

Strong Content for Kids

Amazon’s strong efforts toward making kid-oriented tablet with robust portfolio of appropriate content as per their age remains a major positive. This will continue to strengthen its position in gadgets for kids space.

Fire 7 Kids Edition contains new and popular books, cartoon series, comics and games from Disney, Nickelodeon, Budge Studios, PBS Kids, Mattel and Macmillan. Some of the featured and popular title include the likes of – Barbie Dreamtopia, Fantastic Beasts and Where to Find Them, Team Umizoomi: Math Racer and Toy Story: Smash It!, to name a few.

Further, Spanish titles include LEGO Friends, Sam el Bombero, Plaza Sésamo, Happy Baby: 123 Bilingual and National Geographic Readers: Los Gatos vs. Los Perros, to name a few.

Intensifying Tablet War

Amazon’s expanding portfolio of tablet devices is expected to bolster its footprint in the tablet market.

Apart from the kid-oriented tablet, the e-commerce giant also rolled out the advanced Fire 7 tablet with 16 GB storage capacity and hands-free Alexa. Further, this device will provide enhanced access to Amazon Prime.

We believe Amazon is well poised to gain momentum in the tablet market backed by its expanding tablet portfolio.

Moreover, this will aid its competitive position against the likes of Microsoft MSFT, Alphabet’s GOOGL, Apple, Lenovo and Samsung SSNLF, to name a few who are also putting their strong efforts to gain traction in this particular space with their innovative devices.

Currently, Amazon carries Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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