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OUTFRONT Media (OUT) Partners With Shepard Fairey in Detroit


OUTFRONT Media Inc. OUT recently unveiled a creative by Shepard Fairey, an American contemporary street artist in the Detroit Metropolitan Area. The artwork, one of the five different designs of the artist, will be strategically located on 20 static billboards across Detroit.

By showcasing artwork from such a globally renowned artist, OUTFRONT Media will highlight its artistic contribution to the city of Detroit by placing iconic imagery in significant locations across the city.

The iconic imagery will be visible to locals and tourist in the region as well as in the surrounding interstates throughout the month of May. Through this partnership, OUTFRONT Media aims to display its artistic contribution to the city on the installations.

This collaboration leverages on the strengths of the out-of-home (OOH) media through well-located displays. The company had previously joined hands with the artist for a similar program in Orlando that emphasized on environment responsibility.

According to an article by eMarketer, adults in the United States are anticipated to spend nearly more than three hours per day on mobile devices this year. Hence, the need to feel a sense of community is relevant currently, more than ever.

Hence, with OOH advertising, companies are able to campaign brands efficiently, to boost brand recognition, web traffic and meet business goals. Therefore, the company is expanding its footprint and providing a unique technology platform to marketers in order to tap growth opportunities.

In fact, with robust presence in 25 largest markets of the nation, the company touts the ability to drive targeted audience and building awareness levels for brands.

Shares of this Zacks Rank #2 (Buy) company have rallied 19.3%, as compared to the industry’s growth of 3.1% over the past three months.

Other Key Picks

Other similarly-ranked stocks from the REIT space include Host Hotels & Resorts, Inc. HST, PS Business Parks, Inc. PSB and Lamar Advertising LAMR. Each of these stocks carries a Zacks Rank of 2, currently. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Host Hotels & Resorts’ funds from operations (FFO) per share estimates for the ongoing year have been revised marginally upward to $1.81 in the past week.

PS Business Parks’ Zacks Consensus Estimate for 2019 FFO per share remained unrevised at $6.59 over the past month.

Lamar’s FFO per share estimates for the current year remained unchanged at $5.81 over the past week.

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