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Bull of the Day: 1-800 Flowers (FLWS)


If you’re at all like me, you use today’s Bull of the Day on two separate occasions. One, for Valentine’s Day, and two, when you do something stupid. For me, the ladder occurs way more than I’d like to admit. Seasonality certainly helps out this Bull but it’s more than just a once-a-year business. If you haven’t figured it out yet I’m talking about Zacks Rank #1 (Strong Buy) 1-800 Flowers.com (FLWS).

1-800 Flowers.com provides gourmet food and floral gifts for various occasions in the United States. It operates in three segments: Consumer Floral; Gourmet Foods & Gift Baskets; and BloomNet Wire Service. The company offers a range of products, including fresh-cut flowers, floral and fruit arrangements and plants, gifts, popcorn, gourmet foods and gift baskets, cookies, chocolates, candies, wine, and gift-quality fruits, as well as balloons, candles, keepsake gifts, jewelry, and plush stuffed animals.

Obviously, Valentine’s Day is a busy time of year for the company. The industry as a whole has done well recently. The Retail – Mail Order industry ranks in the Top 5% of our Zacks Industry Rank. 1-800 Flowers has such a favorable Zacks Rank because of recent earnings estimate revisions to the upside. Over the last sixty days, three analysts have increased their earnings estimates for the current year. The bullish revisions have pushed up our Zacks Consensus Estimate from 41 cents to 46 cents. That’s still a step back from last year’s number, but growth for next year seems promising. Next year EPS growth is estimated to be 15.94% on revenue growth of 4.35%.

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