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Cisco Prioritizes Brand Safety, Withdraws Ads from Youtube


Cisco Systems CSCO recently removed all online advertorials from Alphabet’s GOOGL YouTube platform. However, the company continues to leverage the platform for its video content.

It’s All Very, Very Confusing

There has been considerable confusion on part of Cisco’s stand regarding how much concerned it remains with the functioning of the platform related to hate content.

Per Reuters, in an initial statement, the company’s blog had lashed out at the platform. The earlier statement which has now been taken off read, "At Cisco, we would rather not wait for something bad to happen. While Google and Facebook have made some strides to combat the issue, at this time we have pulled all online advertising from YouTube until the platform has met our standards."

Currently, the news blog is comparatively on a lighter note, however emphasizing its brand image concerns stating, “At Cisco, we would rather not wait for something bad to happen. We are working closely with all of our media partners to ensure that Cisco’s online advertising meets our stringent standards. We only advertise where those standards are met and where we can ensure inappropriate content is not shared.”

Notably, Google which owns YouTube platform is partnering advertisers to make relevant changes.

YouTube Forgets Promise, Irks Cisco

Per a recent article on TechCrunch, YouTube failed to deliver it’s year-ago promise of managing hateful ad content. Per a CNN article published last month Cisco was mentioned as one of brands apart from Amazon, Netflix NFLX, LinkedIn, Facebook FB, to mention a few, that advertised on the platform against offensive content.

We believe, Cisco’s strong step to prioritize its brand image is prophesying an AI future which is unbiased. The platforms which earn considerable revenues by streaming ads need to manage their content responsibly. The required changes must be made on an urgent note.

Notably, Cisco boasts a 16th position on the Interbrand Top 100 Global Brands list.

Cisco has a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

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