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BVAccel Bolsters Ecommerce Partner Position With Acquisition Of Rocket Code, Naming Jonathan Poma Its New Chief Executive

BVAccel Bolsters Ecommerce Partner Position With Acquisition Of Rocket Code, Naming Jonathan Poma Its New Chief Executive

Leading Shopify Plus Partner scales its offering across digital design, development and marketing-focused solutions

PR Newswire

SAN DIEGO, Oct. 10, 2017 /PRNewswire/ — BVAccel, a disruptive eCommerce strategy and implementation agency serving high-growth brands including MVMT, Red Bull, Ivory Ella, Kopari Beauty and Boll & Branch announced today it has signed an agreement to acquire Columbus, Ohio-based Rocket Code, a leader in eCommerce software and eCommerce web solutions.

BVAccel names Rocket Code's Founder and Chief Executive, Jonathan Poma, as its new CEO

The newly combined enterprise employs over 100 eCommerce professionals and realized a greater than 300% increase in revenue from 2015 to 2017.

BVAccel will also name Rocket Code’s Founder and Chief Executive, Jonathan Poma, as its new CEO. BVAccel’s current CEO, Dylan Whitman, will be moving into a Co-Chairman role alongside company Co-Founder Kyle Widrick.

“The strategic union of Rocket Code and BVAccel marks an exciting time in our company history. Both companies were early market leaders in the Shopify space, and have continued to innovate as top partners to Google, Optimizely and Shopify Plus. As a unified company, we strengthen BVAccel’s position as the number one Shopify Plus Partner agency and thought leader in the evolving area of eCommerce,” said Jonathan Poma, newly appointed Chief Executive of BVAccel. “Rocket Code yields synergies from increased scale and complementary service offerings. Together, as BVAccel, we will continue to serve a variety of national and multinational companies looking for explosive revenue growth in the Retail & Fashion, Consumer Packaged Goods, Consumer Electronics, Health & Beauty, and Food & Beverage industries.”

With the average spend per eShopper steadily rising year-over-year, total eCommerce sales are expected to reach more than $9.0T by 2020. BVAccel works with brands looking to maintain and expand their market position. By equipping brands with eCommerce solutions, BVAccel’s clients engage their customers in a dynamic and evolving retail environment where over 60% of consumers favor mobile shopping experiencesi.

With expanded capabilities from Rocket Code, BVAccel becomes the go-to partner for eCommerce execution in customer acquisition, conversion and retention – offering leading talent in design, development, and digital marketing.

Annie Winger, COO and CFO of BVAccel, said, “The acquisition of Rocket Code further solidifies BVAccel as the agency leader continuing the shift from traditional brick-and-mortar to a consumer-driven online retail experience. Consumers, and the brands that seek to reach them, demand sophisticated eCommerce integrators with flawless execution. We are thrilled to welcome Jonathan Poma as CEO and the entire Rocket Code team. Rocket Code’s leadership in applied data analytics, strategy and design will further strengthen BVAccel’s operations and offerings to provide even greater results and revenue growth to our clients.”

This acquisition is subject to regulatory approvals and fulfillment of closing conditions, and expected to be completed within the second half of 2017. BVAccel corporate counsel Adam Greene of Robinson Brog Leinwand Greene Genovese & Gluck P.C. served as advisor to the transaction.

Brand Value Accelerator (BVAccel) is one of the pioneer Shopify Plus Partners and the fastest growing Shopify focused agency in the world. We work in the relentless pursuit of profit for our clients. We are innovative, data-driven experts from across the eCommerce sector and maintain impactful partnerships with Shopify, Optimizely and Google. With a best-in-class technology stack, we create valuable shopping experiences that serve as the foundation of revenue acceleration. We create mobile-first shopping experiences that are anchored in the three pillars of eCommerce: acquisition, conversion and retention. BVAccel is headquartered in San Diego, California with offices in New York, Los Angeles and Mexico. For more information visit, https://www.bvaccel.com/

Rocket Code builds eCommerce software and web experiences that foster closer, longer-lasting high-value relationships between customers and brands. We help brands sell more products to more consumers every day. We’re proud to build solutions that fuel revenue and profit growth for ambitious brands. All of our work obsesses about performance-driven interfaces, rock-solid engineering, and complete experiences that transform casual shoppers into loyal customers. Rocket Code is headquartered in Columbus, Ohio. https://rocketcode.io/

i Sources: Digital Commerce 360, American Marketing Association, CNN Money

Annie Winger, COO & CFO of BVAccel

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