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Will Netflix Be Able to Get More Nominations at Oscars’18?


Per a Business Insider report, Netflix Inc. NFLX was one of the important reasons for a members-only meeting held by the Academy of Motion Picture Arts and Science last week. This is significant as prior to this, such a meeting has been held only once in the 90-year history of the Academy Awards.

The main motive of the meeting was to decide if Netflix should get more nominations for its titles in the 90th Oscar Award to be held on Mar 4, 2018. The streaming giant had three nominations this year. The 13th was nominated for Best Documentary Feature. Extremis and The White Helmets had nominations in the Best Documentary Short category.

Another issue raised was whether Netflix’s movies that screen for only one week in the theatres should be eligible for Oscar nominations. Reportedly, the company has been nominated for documentaries before but is yet to get any Oscar nomination for a feature film.

Awards to Boost Subscriber Growth

Netflix scored its first and only Academy Award this year with The White Helmets, which won in the best documentary short category. Amazon AMZN snapped up three, including the best actor and best original screenplay award for Manchester by the Sea. The company’s Iranian drama The Salesman won in the best foreign language film category.

Per media reports, Netflix has purchased Mudbound’s distribution rights at the Sundance Film Festival for $12.5 million. Directed by Dee Ree, based on Hillary Jordan’s novel of the same name, and starring Jason Mitchell, Garrett Hedlund, Carey Mulligan and Jason Clarke, Mudbound is expected to be a strong contender for the best feature film in Oscar 2018.

Being nominated for and winning prestigious awards like Oscars and Emmy provides great brand visibility and helps to enhance the digital, streaming and DVD business for such series.

Per comScore’s Senior Media Analyst Paul Dergarabedian, getting recognized for awards “will make them a must-subscribe destination for film fans.”

Recently, Netflix won 20 Emmy Awards out of the 91 categories that it was nominated in compared with nine awards and 54 nominations last year.

The recent Emmy wins reflect the growing popularity of Netflix’s original content. The strength of its content portfolio will help it to gain more subscribers across the globe.

Notably, shares of Netflix have gained 57% year to date, significantly outperforming the industry’s14.5% rally.

Per an analyst with Piper Jaffray, Netflix could have more than 160 million subscribers overall with 100 million internationally by 2020.

The company has a whopping budget of $6 billion (2017) and $7 billion (2018) for original content. The recent increase in monthly subscriptions price for the U.S. consumers will drive Netflix’s top-line. Also, it needs to maintain such sky high budgets to fend off competition from other established players like Amazon Prime, Hulu and Time Warner’s HBO. Reportedly, Amazon will be spending $4.5 billion on content this year. Tech giant Apple AAPL and social networking giant Facebook FB also plan to invest $1 billion each in original content over the next year.

Zacks Rank

Currently, Netflix carries a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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