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Netflix Creates a Free Game Based on Stranger Things Series


Netflix Inc. NFLX) has created a free mobile game based on its popular series Stranger Things, ahead of the Oct 27 launch of its sequel on the streaming platform.

Reportedly, Stranger Things: The Game is inspired by the retro games of Nintendo’s NTDOY Super Nintendo Entertainment System (SNES) gaming console. Per media reports, the game has been released for free on Alphabet’s GOOGL Android and Apple’s AAPL iOS devices and requires no additional purchases.

The company collaborated with Texas-based game developer BonusXP to create the game. Per BonusXP, the game has already garnered popularity and has been declared “Game of the Day” on App Store.

Looking for Newer Revenue Channels?

Netflix’s growing subscriber base helps it generate significant revenues. Better-than-expected net addition in subscribers in the last reported quarter was attributed to the strength of its content portfolio.With the surging trend of Internet TV/binge viewing, the company remains confident of adding more and more subscribers to its platform.

Moreover, we have seen that Netflix’s applications for both Android and Apple devices have helped it expand its market share. Netflix subscribers can stream any movie or show of their choice through these devices.

Netflix’s shares, which have gained 49% year to date, significantly outperforming the industry’s14.1% rally.

We believe the launch of a mobile game based on an upcoming series augurs well for Netflix. The company will be able to keep the interest of the fans alive. Although the recent move is part of Netflix’s promotional activity, given the response to the game, it remains to be seen whether the company takes it up as a channel to generate additional revenues as the mobile games market continues to boom.

Notably, market research firm Newzoo projects mobile game revenues to grow in the range of 32- 40% over the 2017-2020 time frame.

The strong growth in mobile gaming can be attributed to rising adoption of high-end smartphones and tablets. Consumers are increasingly spending more on buying in-game items that are driving up the top line of companies. Per Newzoo, mobile gaming will be extremely lucrative and account for 42% of the total gaming market in 2017.

Zacks Rank

Currently, Netflix carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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