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Brent Pearson, Napa Logic Acquire Event Analytics Company, InsightXM

Brent Pearson, Napa Logic Acquire Event Analytics Company, InsightXM

Acquisition brings business intelligence and visualization tools and benefits from Napa Logic’s strong data management services

PR Newswire

NAPA, Calif., Sept. 12, 2017 /PRNewswire-iReach/ — Napa Logic LLC, as announced by Founder Brent Pearson, has acquired the event technology company InsightXM. InsightXM is a data analytics firm that has deep roots and expertise in providing business intelligence for live events. Founded in 2014 by event technology veteran Leonora Valvo, InsightXM provides event marketers and event planners a critical tool for collecting, organizing and viewing all the data that is generated throughout the event life cycle. The company will maintain its identity and operate independently from Napa Logic. Pearson will serve as the CEO of InsightXM and will also continue to run Napa Logic.

“This opportunity was a natural fit for Napa Logic,” says Pearson. “We are already providing data management products and services for companies that run live events. InsightXM allows us to hyper-focus on event analytics and collaborate with some of the best leaders in event technology.”


As an additional benefit of the business acquisition, InsightXM is one of the primordial forces of the Event Tech Tribe. The Event Tech Tribe is a family of event technology companies working together to provide a best-in-class suite of technologies for the event planner. InsightXM is integrating with Valvo’s event registration software, Swoogo, as well as with event management software, Hubb, audience engagement software, Glisser, and on site badging and audience tracking solution, TRC. InsightXM is providing the common data analytics platform that links the data across the Event Tech Tribe solutions.

About InsightXM

InsightXM is an event-specific, business intelligence platform that provides teams with on-demand analytics solutions. The platform helps non-technical teams capture, analyze and visualize event data to better inform business decisions. For more information: http://insightxm.com.

About Napa Logic

Napa Logic LLC is a technology solutions provider founded by technology veteran Brent Pearson and headquartered in Napa, CA. Napa Logic provides business analytics and business intelligence systems to help companies improve their bottom line by using their data to make better informed decisions on opportunities and costs. For more information: http://napalogic.com.

About Brent Pearson

Brent Pearson has served as a CIO, CTO, and VP of Engineering and has over 17 years of experience in technology leadership and IT management. He has proven expertise in building top performing technology companies and an extensive background in hardware and software system architecture. For more information: http://brentpearsonnapa.com, http://napacio.com, and http://www.linkedin.com/in/pearsonbrent.

Media Contact: Brent Pearson, InsightXM, 7072615823, brent@ninsightxm.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE InsightXM

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