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CenturyLink (CTL) to Offer Consumers Flexible OTT TV Service


CenturyLink Inc. CTL is considering working with other established OTT (over the top) provider with a desire to offer its customer flexibility in how they want to watch the videos.

In fact, besides offering customers multiple video options, the company is also planning to earn revenues through reseller deals with OTT companies like Netflix, Inc. NFLX for selling services like Hulu to their subscribers.

Already, CenturyLink is reselling AT&T Inc.’s T DirecTV Now satellite services, to its customers in the markets where its own Prism TV services are not present.

In late June, the company unveiled its over the top (OTT) TV service, which is a beta version of the Virtual Multichannel Video Programming Distributor (V-MVPD) service called CenturyLink Stream.

Notably, CenturyLink Stream is supported on Roku OTT devices as well as iOS and Android mobile devices. Also it is playable on the CenturyLink player, an Android TV-powered device, manufactured by LG Electronics.

The company’s OTT TV service for $45 per month has a cloud DVR that can store up to 50 hours of HD programming. It also features a broad mix of add-on programming packages And includes almost 50 channels like NBC, ABC, USA, Disney Channel, ESPN, Freeform, Bravo, Food Network, ESPN, A&E, HGTV, Travel, and History.

Going forward, the company plans to focus on the OTT service so that it can cut content acquisition costs and simplify the customer installation process. In fact, the urge to boost its broadband subscriber base while arresting the churn rate in this segment is CenturyLink’s another motive behind the service.

Price Performance

CenturyLink’s shares have decreased 10.7% in the last three months against the industry’s growth of 1.6 %.

Stocks to Consider

This leading regional telecom service provider, currently carries Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

If you are still interested in the broader Computer and Technology sector, you may also consider Arista Networks, Inc. ANET, which is a better-ranked stock from the space. The company currently sports a Zacks Rank #1, and might prove to be a better choice at the moment.

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