Direct Response Media Group Acquires Ad Save Publications
OAKVILLE, ON, Nov. 30, 2016
OAKVILLE, ON, Nov. 30, 2016 /CNW/ – Direct Response Media Group (www.drmg.com), Canada’s largest direct marketing company, announces the recent acquisition of Ad Save Publications (publisher of the Ad Save direct mail magazine).
Jason Bradbury, President and CEO of DRMG said, “Ad Save’s seasoned management team has done a fantastic job of building a solid and successful publication that provides rich local content to its direct mail audience. Direct Response Media Group and Ad Save share a strong consumer focus, and the combination of the companies’ strengths in the direct mail industry will help deliver a richer and more robust advertising experience to both consumers and clients. In an era of interconnected print and digital advertising, Ad Save will now have an entire suite of digitally integrated products for its clients.”
David Hamamy, President of Ad Save, is pleased with the outcome of the sale and commented, “Ad Save has a tremendous track record of success for its advertisers and has an annual circulation of over 4,000,000 homes with a great blend of hyper local home services and restaurant content. Ad Save will make an excellent addition to the DRMG family of magazine titles.” Mr. Hamamy and key staff will continue with the new ownership group.
“We view this as a strategic move that further consolidates the direct mail market in Canada. The Ad Save product has an impressive pedigree behind it; both customers and readers love the brand and the results it delivers to its advertisers. We are looking at layering in our digital and advertising insights products to align the current offerings for the Ad Save customer,” says David Vander Ploeg, Executive Vice President, Business and Franchise Development at DRMG.
Mr. Bradbury also noted, “Ad Save has an incredibly strong foundation for us to build on and we plan to increase total circulation by over 1,000,000 copies annually over the next year. In this era of digital integration of print media, it is increasingly important to deliver a complete advertising package for our customer’s needs. Direct Mail has no internet equivalent. No matter the advance in technology, a mailbox has continually been proven to be the best way to target and communicate to consumers. The audience has not moved. It is the most targeted way to communicate to your customer. Period.”
Direct Response Media Group (DRMG) was founded in 2003 and is one of the largest direct marketing companies in Canada. DRMG reaches over 5.5 million unduplicated households monthly via the Money Saver Magazine and Money Saver Envelope with total circulation annually of 150 million homes in solo and shared mail products. DRMG inspires customers to action with a powerful mix of targeted direct mail and digital campaigns that combine the physical experience with integrated digital options.
SOURCE Direct Response Media Group