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Amazon Adds 2 More Original Kids Releases to Video Content


Amazon.com Inc.’s AMZN film production division, Amazon Studios has greenlit two original kids’ series – The Bug Diaries and Sigmund and the Sea Monsters on its streaming service, Amazon Instant Video.

The comedies will be available on Prime Video via the Amazon Video app on TVs and connected devices like mobile, Fire TV, and online at www.amazon.com/thegrandtour.

Shares of Amazon have been steadily treading higher on a year-to-date basis. The stock has returned 13.45% compared with the Zacks Electronic Commerce industry’s gain of 9.94%.

About The 2 Kids' Series

The Bug Diaries is based on the children’s book series. It is an animated comedy series for preschoolers. The Bug Diaries follows the comedic, observational adventures of three best bug buds, Fly, Worm and Spider.

Sigmund and the Sea Monsters is a revived live-action series based on the classic Saturday morning TV series from the 1970s. This series is especially for children of 6–11 years.The show is executive produced by Sid & Marty Krofft, with the pilot directed by Jonathan Judge. The new teleplay based on the classic series was written by Garrett Frawley and Brian Turner.

Tara Sorensen, head of Kids Programming at Amazon Studios said, “We are so excited to bring this beloved series, ‘Bug Diaries,’ to our customers that highlights important life lessons for our young viewers. We also look forward to reviving the classic ‘Sigmund and the Sea Monsters’ that has a strong message of friendship.”

Our Take

The increasing popularity of tablets, smartphones and web-connected TVs has enhanced online-video viewing and continues to attract consumers as well as leading technology companies like Alphabet GOOGL and Apple Inc. AAPL. Therefore, Amazon is leaving no stone unturned to boost its digital media sales and attract new viewers by adding dramatic comedy series to its content lineup and making Prime Instant video service more attractive.

With the rival of online video content, majors such as Netflix, Inc. NFLX, Hulu and HBO are seeing substantial success. It’s natural for Amazon to compete against them with successful acts of its own. These new shows are expected to help Amazon penetrate further into the growing streaming market at a much faster rate.

Currently, Amazon has a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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