The Wellness Network to Acquire Pregnancy and Parenting Website Bundoo
PEWAUKEE, Wis., Nov. 28, 2016
PEWAUKEE, Wis., Nov. 28, 2016 /PRNewswire/ — The Wellness Network, parent company of the Newborn Channel and Your NICU Baby, is significantly expanding its reach to expectant and new Moms through the acquisition of Bundoo, a physician-driven parenting website. This acquisition positions The Wellness Network to engage expectant and new moms whenever and wherever they need it: online, at work, in their OB/GYN office and in the hospital. Together, the companies will provide unique, enhanced opportunities and increased reach for subscribers and carefully selected sponsors with broad distribution platforms providing accurate, non-biased information to parents and families.
The Wellness Network and Bundoo share a mission to provide trusted, evidence-based, clinically accurate content to educate and support expecting and new parents from pre-pregnancy through early childhood development. With over 1,800+ helpful articles and over 130 easy to understand videos, The Wellness Network accommodates the changing digital media consumption habits of millennial moms, improves health literacy and supports doctors, nurses, health systems and employers in engaging women throughout pregnancy and into early childhood development years to positively influence satisfaction and healthy outcomes.
“Pairing Bundoo with our Newborn Channel and Your NICU Baby makes The Wellness Network a stronger business partner by helping hospitals and their affiliated OB/GYNs engage and educate parents in their communities and their facilities pre-admission, in hospital, and post discharge,” said Dave Ross, CEO of The Wellness Network.
“We are excited to become part of The Wellness Network and enhance our position as an online resource expecting and new parents can trust and doctors can confidently recommend,” said Stephanie Winans, CEO of Bundoo. “The Wellness Network will accelerate our growth as we partner with brands, employers and healthcare providers to improve health literacy and provide support for new moms.”
About The Wellness Network
The Wellness Network (TWN) is dedicated to delivering life-enhancing wellness information to motivate patients to take action, aid hospitals in meeting accreditation, and improve overall quality of healthcare.
The company owns and operates the largest and most comprehensive in-hospital patient education network in the US, with over 2,300 hospital relationships. Extensive libraries of videos and printable content are accessible on televisions, tablets and via the internet, and can be interfaced with hospital systems to integrate education into patient workflow. Resource libraries include the Patient Channel, Newborn Channel, Your NICU Baby, HeartCare Channel, MedSerenity Channel and LOGICARE Patient Instructions – designed to inform, empower and engage patients in self-management across the continuum of care. The Wellness Network is a partner in Joint Commission Resources Quality & Safety Network, featuring continuing medical education programs and other products for healthcare professionals. TWN also offers integrated hardware and software solutions for patient engagement and compliance.
Bundoo is a physician-driven pregnancy and parenting website that educates and engages expecting and new parents. Bundoo.com is creating a dialogue between parents and doctors through a reference library full of articles, a private ask-the-doctor telehealth service, and an expert-moderated social forum.
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SOURCE The Wellness Network