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WPP’s Affiliate H+K to Make All Nippon US Ad Campaign


Hill+Knowlton Strategies, Inc. – part of WPP plc WPPGY, has recently collaborated with All Nippon Airways (ANA) to launch an U.S. campaign designed to expand the airline operations across the globe. Per the collaboration, customers will be provided a real-life feel of the five-star in-flight accommodations, no matter where they sit, and the various amenities served on board.

Headquartered in Shiodome, Japan, ANA is the largest airline in the country by revenues and passenger count. The company currently flies on 84 international and 119 domestic routes.

The campaign is to be conducted from H+K’s New York office. Per the deal, H+K will activate the three-part influencer program, which also includes the partnership with Spotify, a Swedish music, podcast, and video streaming service provider. Initially ANA will collaborate with renowned musician Steve Aoki to bring to life Asian culture – while in-flight and once the passengers have reached their destination. ANA is likely to reveal the full campaign details in an interactive micro site launch to be held in Dec 2016. Utilizing H+K’s research arm, Research Data+Insights, and its media software, Sherlock+, ANA aims increase reach and awareness among U.S. travelers.


WPP PLC Price | WPP PLC Quote

Hill+Knowlton Strategies is a global public relations consulting company, headquartered in New York City. The company has 90 offices across 52 countries.

Earlier this year, the parent company of H+K, WPP entered into a strategic collaboration with a leading Chinese provider of Internet value added services, Tencent, to create a social innovation and ideation lab. The two companies inked a memorandum of understanding relating to this alliance. This collaboration has strengthened WPP’s footprint in China and will create innovative products for better engaging end users. The alliance is likely to be fruitful for both companies as both are proven experts in their fields. Also, it is likely to drive profitability at both WPP and Tencent.

WPP currently has a Zacks Rank #3 (Hold). Some better-ranked stocks in the industry include Publicis Groupe SA PUBGY, Marin Software Incorporated MRIN, and National CineMedia, Inc. NCMI. Marin Software and National CineMedia carry a Zacks Rank #2 (Buy), whereas Publicis Groupe sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

Publicis Groupe has a long-term earnings growth expectation of 8% and is currently trading at a forward P/E of 12.7x.

Marin Software has a solid earnings history beating estimates on every occasion, with an average positive surprise of 47.9%.

National CineMedia has a long-term earnings growth expectation of 9.0% and is currently trading at a forward P/E of 38.0x.

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