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NCR’s Point-of-Sale System Chosen by Which Wich Restaurant


NCR Corporation NCR recently announced that its cloud-based point-of-sale (POS) system, NCR Silver, has been implemented by Which Wich, a restaurant in Downtown Dallas, TX. The financial details of the deal were not divulged.

The POS system has not only helped Which Wich modernize its restaurants but also enhance customers’ experience by significantly reducing transaction time. Further, with NCR Silver Pro Restaurant Edition as a POS solution, franchisees will experience less start-up and monthly costs. Which Wich believes that once fully implemented the POS solution will maximize the effectiveness of its managers.

NCR Silver provides merchants with a complete cloud-based POS system compatible with Apple (APPL) mobile devices and a POS solution to franchises as well. This new system is expected to improve the speed of service and enhance its efficiency to a considerable extent.

According to Chris Poelma, president and general manager of NCR Small Business, “NCR Small Business works to remove the day-to-day complexities franchisees face when working to deliver mobile solutions and improve the omni-channel experience for customers.” Further he said, “Working with Which Wich proves our commitment to the franchise community and helping them increase margins and enhance customer loyalty.”

The demand for NCR Corporation’s POS solution is increasing among retailers and restaurant owners as it facilitates the automation of bill payment and accounting. As a result, managers get ample time for customer interaction, leading to increased productivity. NCR strengthened its position in the POS market through the acquisition of Radiant Systems in Aug 2011.

We believe that NCR Corporation’s growth in the ATM and self-service kiosk space is encouraging, given the tremendous growth prospects. Continued product launches, growing popularity of its self-service offerings and synergies from acquisitions are the other catalysts. We believe that NCR’s commitment to protect the trust and integrity of the ATM channel has led banks and a host of other financial institutions to choose its services.

However, similar offerings from the likes of Diebold Corp. DBD and International Business Machines Corp. IBM could create some pressure.

Currently, NCR has a Zacks Rank #3(Hold). Amazon.com, Inc. AMZN is a better-ranked technology stock, sporting a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here

Amazon.com has an Earnings ESP of +6.98% and a long-term expected EPS growth rate of 35%.


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