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Rite Aid (RAD) is Ready to Make Most of this Halloween


One of the leading retail drug-store chains Rite Aid Corporation RAD is all set to capitalize upon this Halloween season as it announced lucrative offers on candies, décor items and costumes.

Halloween is celebrated in the U.S. every year on Oct 31 or on the weekends before or after this date. Celebrations include costume parties and trick-or-treating amongst family and friends.

Coming back to Rite Aid, the company has equipped its stores nationwide with huge varieties of trick-or-treat games and the children’s favorite candy dish. The company has some of the spookiest deals every week on big candy bags which will include candy classics like chocolate pumpkins, Kit-Kat, Reese’s, Twix, Snickers, M&M’s and others. Apart from this, to create candy dish Rite Aid’s shelves have been filled with Brach’s Candy Corn and an extensive assortment of chocolates like Russell Stover, Whitman and Dove.

Additionally, the company is offering some of the best Halloween-inspired trick-or-treat bags or plastic pumpkins for collecting candies.

To get into the perfect Halloween mood, Rite Aid also has in store huge assortments of costumes and related accessories that will help shoppers create their exclusive Halloween look. Costumes available include everything from animals, superheroes, masquerade and other funfilled masks, to animal tails, capes, face paint and bowtie kits. While costumes of Darth Vader, Iron Man and Batman are the licensed favorites, classic looks like bumblebee, ladybug, pirate and the Grim Reaper are common on a Halloween night. And, this time the company has it all in sizes to fit adults as well as toddlers.

Furthermore, Rite Aid has stocked up all the necessary décor for a Halloween party. One can pick everything one needs to create a haunted house. The general decorations for in and around the house, offered this year at Rite Aid store, include strobe lights, door covers, cobweb, caution tape and wall art. Further, the haunted party is incomplete without the Halloween-inspired plates and cups available at Rite Aid.

Additionally, the company is ready to rock the digital world, offering some exciting treat ideas and safety tips for a frightful Halloween for its followers on social media. Further, customers can get beauty tips online to master a perfect Halloween look through video tutorials and deals on this season’s newest beauty products at its website.

While Halloween has over the years turned into an unofficial holiday in the U.S., it is a great time for retailers who vie for increased sales at this time of the year. It is probably the most profitable period for retailers after Christmas, back-to-school and Mother's Day.



Zacks Rank

Rite Aid currently carries a Zacks Rank #4 (Sell). Some better-ranked stocks in the retail industry include American Eagle Outfitters Inc. AEO, The Children’s Place Inc. PLCE and Urban Outfitters Inc. URBN, each sporting a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

American Eagle has a positive record of earnings surprises in the trailing four quarters, with an average beat of 9.3%. The stock has seen positive estimate revisions for the current fiscal year, over the last 60 days.

Children’s Place has an average earnings beat of 33.1% in the last four quarters, and estimates for the current fiscal year moved up in the last 60 days.

Urban Outfitters has to its credit an average beat of 6.7% in the trailing four quarters and estimates for the current fiscal year have moved north in the last 60 days.

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