Auction Mobility Acquires Lofty.com
BOSTON and NEW YORK, Oct. 13, 2016
BOSTON and NEW YORK, Oct. 13, 2016 /PRNewswire/ — Today, Auction Mobility, LLC, the leader in mobile and online auction software, announced the acquisition of Lofty.com, the trusted online marketplace for fine and decorative art. The acquisition enables Auction Mobility’s art and collectible auction house clients to seamlessly publish their catalogs to both their own white-labeled platforms provided by Auction Mobility, as well as to the Lofty.com marketplace.
“Our mission at Auction Mobility is to humanize the digital commerce experience. We make bidding easier and more accessible, and we are proud of this innovation. With the addition of Lofty, Auction Mobility gives auctions houses such as Phillips and Wright the ability to extend their reach to a new digital marketplace of bidders, while maintaining the consistency of their brand integrity and catalog identity across mobile, tablet, and web properties using Auction Mobility’s best-in-class software,” said Jeremy Paradise, CEO of Auction Mobility.
Lofty.com founder Mark Lurie states, “We believe that buying art and antiques should come with ease and complete peace of mind. With the support of Auction Mobility, we can deliver an improved online collecting experience to our buyers and new collectors with the addition of a vast array of new inventory from auction houses that supplements our existing inventory from dealers and galleries.”
Lofty.com, the trusted online marketplace for art and collectibles, provides access to unique inventory sourced from professional sellers around the world, helping buyers find items they will treasure with peace of mind. Buying and selling art and collectibles on Lofty.com is seamless and simple. For more information, visit www.Lofty.com.
About Auction Mobility
Based in Boston, Auction Mobility is the world’s leading mobile and tablet auction platform, providing clients with a unique digital experience to promote their brand across mobile, tablet and the web. Auction Mobility eliminates the distinction between ‘live’ and ‘in-person’ auction buyers by enabling them to participate equally in auctions via phone and tablet apps. Buyers can participate from anywhere in the world just as easily as if they were sitting just feet from the auctioneer. For more information, visit www.AuctionMobility.com.
Erin Kotecki Vest
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SOURCE Auction Mobility