Monster Worldwide, Inc. MWW launched its Monster Social Brand Ads yesterday. However, the news failed to cheer investors as the stock dropped 1.45% in yesterday’s trading session.
Monster Social Brand Ads is a novel branding solution for employers.It has been designed using Monster's proprietary targeting technology to enable companies reach both active and passive job seekers.
The company has made the solution available on Facebook FB and Instagram to boost employers’ brand value across social media. The company estimates that through Monster and Facebook, it can reach over 1.71 billion Facebook users and nearly 313 million Twitter TWTR users through job ads.
The beta version of the solution was launched in Aug 2016. The company has now rolled out the complete product with three subscription plans across the U.S. It expects to reach some other markets in the remainder of 2016.
The company has been going through a tough time ever since it announced its takeover by Dutch firm, Randstad in Aug 2016. This is because its biggest shareholder, MediaNews (11.6% stake in Monster) continues to vehemently oppose the deal saying it has “no confidence” in the existing board and CEO owing to their repeated failures to take correct “strategic and operational decisions to maximize value for shareholders.”
Last week, the company provided muted preliminary revenue guidance for third-quarter 2016 stating "Q3 continued to be a challenging business environment."
A notable stock in the same space is Asure Software, Inc. ASUR sporting a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
For the current year, estimates for Asure Software have gone up from 15 cents to 19 cents.
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