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Hanesbrands Showcases Fall Styles: Will it Boost Sales?


Everyday basic apparel retailer Hanesbrands Inc.’s HBI two renowned brands – Hanes Hosiery and Maidenform – will showcase their fall collection at the College Fashion Week 2016, hosted by Her Campus. The company informed that the fall collections are available at Macy’s Inc.’s M stores as well as online at the company’s website.

Among the products on display, Hanes Hosiery Cool Comfort and Maidenform Sleek Smoothers are worth mentioning.

Hanes Hosiery Cool Comfort was well received by college going students as per Hanesbrands consumer insights research. Hanes Hosiery will also launch Comfort Flex wide waistband on Seasonless tights with X-Temp technology. It will also be inaugurating new fashion styles which include shimmering Lurex tights, Mod Geo, Chevron and Dot tights in the fashion week.



The X-Temp tights from Hanesbrands adapts to the wearer’s body temperature making them feel comfortable throughout the day. The tights come in a variety of styles from core opaques to boot liners, convertibles and smoothing leggings.

Maidenform will also showcase products like Bodybriefers, Waistsnippers, Hi-Waist Boyshorts, Fat Free Dressing Camisoles and Sleek Smoother Tanks to be featured on the runway during College Fashion Week.

Innovation has traditionally been a strong suit for Hanesbrands helping it to deliver better-than-expected sales over the recent quarters. The Innovate-to-Elevate strategy (focused on value-added, higher-priced and high-margin items that can be supplied at lower costs) has aided the company to increase its adjusted operating profit margin and generate significant cumulative cash from operations.

Hanesbrands currently carries a Zacks Rank #3 (Hold).

Key Picks in the Sector

Some better-ranked stocks in the same sector are Delta Apparel Inc. DLA and Duluth Holdings Inc. DLTH.

Delta Apparel carries a Zacks Rank #2 (Buy) and boasts a long-term earnings growth of 15%. The company has seen solid upward earnings estimate in the last 60 days. You can see the complete list of today’s Zacks #1 (Strong Buy) Rank stocks here.

Duluth Holdings Inc. (DLTH) also carries a Zacks Rank #2 and has a long-term growth rate of 25%.

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