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DICK’S Sporting (DKS) to Open Relocated New Jersey Store


Staying in line with its store optimization plans, DICK’S Sporting Goods Inc. DKS announced that it will open a relocated store at the Cumberland Mall in Vineland, NJ.

The relocated Cumberland Mall outlet will replace the company’s store previously located at Union Lake Crossing in Millville. The relocated outlet is slated to open doors on Oct 8, 2016, with celebrations continuing through Sunday.

This store will incorporate various upgrades such as a Women's Studio Apparel Department, a Soccer Shop, expanded Brand shops, Lacrosse and Baseball Shops in shop-in-shop format. A newly expanded footwear section will also be added to enhance shopping experience.

The relocated store will be appealing with wider aisles and clearly visible destinations for the brands’ shops, providing customers with an improved experience and the flexibility to browse through the offerings.

Further, DICK’S Sporting has announced a range of lucrative giveaways in order to attract customers to its new store during the celebration period.

The company will distribute free Adidas Go-To Performance T-shirts to the first 100 people in queue on the opening day. Likewise, the first 100 people will be entitled to receive a free DICK’S Sporting Stadium Bag the next day. Additionally, the early birds (only adults) will get an opportunity to open the DICK'S Sporting Goods Gift Locker on both days.

We believe that this full-line sporting goods and apparel retailer will benefit from its in-store action and online growth strategies. The company has been gaining from the expansion of its omni-channel network, along with powerful marketing and merchandising strategies. Additionally, DICK’s Sporting’s customer-oriented strategies and healthy financial status bode well, as evident from its constant shareholder-friendly moves.

Zacks Rank

DICK'S Sporting carries a Zacks Rank #3 (Hold). Better-ranked stocks in the same industry include Big 5 Sporting Goods Corp. BGFV, Five Below Inc. FIVE and ULTA Salon, Cosmetics & Fragrance Inc. ULTA, each carrying a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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