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Apple (AAPL) macOS Sierra Update Available with Siri Support

Zacks

Apple Inc. AAPL yesterday released an update to the Mac operating system called macOS Sierra. The free update is available from the Mac App Store for devices manufactured after 2009.

This latest MacOS has a few upgrades and features added to it, the most important being integration for Siri, Apple Pay and Apple Music. These apart, Apple has also added a few interesting tabs and third party apps to make desktop computing more efficient. The company has also tried to optimize storage while allowing users to have an improved messaging experience, per the press release.

For the uninitiated, Siri is Apple’s voice-controlled personal assistant offering that uses natural speech recognition technology to carry out tasks. Additionally, Siri uses data on the device to provide personalized suggestions and options and can even be asked to send emails, adjust system settings, return required informations and even pin searches to the notification center on a Mac, among other tasks.

As far as Apple Pay is concerned, earlier only mobile and Apple Watch users could avail this payment system through their devices. But with macOS Sierra upgrade, Mac users can also avail the ease of making web payments through Apple Pay’s mobile site on the Safari browser.


After consistent growth in Mac market share in 2014 and 2015 (despite dwindling PC sales across the globe), the last quarter saw noticeable weakness. Last month, there were also rumors that the company is planning a major overhaul of its MacBook Pro, which when paired with macOS Sierra might just be the thing that the company needs to revive its position in the PC market.

Currently, Apple carries a Zacks Rank #3 (Hold). Better-ranked stocks in the tech space include Facebook Inc FB, NetEase, Inc. NTES and NetApp, Inc. NTAP. All these stocks carry a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

APPLE INC Price and Consensus

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