Time New York: Sat 24 Sep 20:20 pm  |  Save 15% on H&R Block Online

  
caticonslite_bm_alt

Alliance Data to Enhance Amica’s Digital Marketing Strategy

Zacks

Epsilon, an Alliance Data Systems Corporation ADS company, recently inked a multi-year deal with Amica Mutual Insurance Company to manage email marketing strategy and execution of the latter.

Lincoln, RI-based Amica is the oldest mutual insurer of automobiles in the United States. The company, which has been operational for more than a century, ranks among the top 25 providers of automobile and home insurance products.

Per the agreement, Epsilon will manage the permission-based email marketing, including creative, strategy and analytics and deploying communications of Amica’s customers through its exclusive Agility Harmony platform. Epsilon will also focus on customer acquisition and retention along with building loyalty. Moreover, the Alliance Data unit will help in cross-selling insurance products.

Amica, on the other hand, will leverage Epsilons’ expertise to enhance digital marketing capabilities. The company stands to gain from Epsilon’s expertise and better knowledge about the insurance industry. The duo will work towards to improve Amica’s contact strategy and introduce real-time, transactional and personalized communications to enhance customer satisfaction.

Epsilon continues to deliver solid numbers with revenues increasing 5% in the last reported quarter. We expect its business gain momentum on the back of strategic deals like the one mentioned above. Such initiatives should also help Epsilon to achieve 7% growth in revenues as well as EBITDA.

ALLIANCE DATA Price

Zacks Rank and Stocks to Consider

Alliance Data carries a Zacks Rank #4 (Sell). Some better-ranked stocks from the finance sector are Apollo Global Management, LLC APO, Apollo Commercial Real Estate Finance, Inc. ARI, and Barclays PLC BCS. Each of these sports Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.


Confidential from Zacks

Beyond this Analyst Blog, would you like to see Zacks' best recommendations that are not available to the public? Our Executive VP, Steve Reitmeister, knows when key trades are about to be triggered and which of our experts has the hottest hand. Click to see them now>>


Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report

To read this article on Zacks.com click here.

Zacks Investment Research
<-- You can share this post with your network,
or give us your opinion and leave a comment.
Be sure to check our RSS feeds for updates.