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Google Trips App Unveiled for Offline Vacation Planning

Zacks

There’s a company, which, besides providing all necessary information on travel and tourism, helps you to plan and organize your entire trip without any online accessibility.

In a bid to boost the overall travel experience, Alphabet Inc. GOOGL owned search giant Google, on Monday, unveiled a new smartphone app — Google Trips. The app allows users to organize flight, hotel, car and restaurant reservations virtually anywhere across the globe.

How Google Trips Works?

Google Trips — available on iOS and Android — helps a user to manage and organize a vacation in the best possible way. The app automatically pulls details of a user’s trip from his or her Gmail account and then stores its offline. It recommends restaurants, attractions and new places for the user to visit while on vacation.

The best thing about the app is that the saved itineraries and reservations can be downloaded and used later even when there is no internet connectivity. Thus, the company intends to free vacations from hassle with the Google Trips app.

Increasing Competition & Continuous Innovation

Competition in this lucrative market is also intensifying, with companies like TripAdvisor Inc. and Yelp Inc. doing their best to expand their customer base. In June, Yahoo rolled out Yahoo Radar, which organizes reservations and highlights sights and nearby restaurants. Home-sharing startup Airbnb Inc. is also working on a trip-planning app of its own. To counter competition, Google has a prudent plan, which includes continued innovation, including the development of new apps and addition of new features to keep customers interested in the company.

Google Trips is set to benefit travelers at large. The company’s ability to innovate has translated into strong growth. However, Google refuses to rest on its past laurels. Its continued efforts to launch products and services for multiple industries, and adapt to changing market trends are commendable.

Our Take

The online travel market is growing rapidly driven by increased digitization, mobile adoption and shift from offline channels. A stronger economy and higher spending levels provide the perfect backdrop for growth.

With the growing popularity of smartphones and tablets among travelers around the world, travel apps have become essential. These apps offer a convenient way to receive and access information at a glance.

Google’s own research has indicated that travel and shopping-related searches on mobile have increased by 30% over the past one-year period. So, it appears that with this new app, the company is set to join the smartphone revolution leveraging its core capability – search.

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Stocks to Consider

At present, Google has a Zacks Rank #3 (Hold). Some better-ranked stocks in the broader technology sector are Silicon Laboratories Inc. SLAB, sporting a Zacks Rank #1 (Strong Buy), and Analog Devices, Inc. ADI and Inphi Corporation IPHI, carrying a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

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